7 Lean Marketing Laws For The Inspired Entrepreneur
The following laws will provide guidance on how to act, think and work in a lean way. You can apply these laws to all areas of your life, work and business to get bigger results from the time you invest.
1. Multiple Rewards Aim to be rewarded multiple times for a single effort. Money can be recovered but time cannot. Time gets spent. You can't put it in a bank and you can't earn more of it. Wherever possible, you should look for ways to get paid/rewarded multiple times for each hour you invest. You will never be truly independent if your income comes from your own time and labour so package your knowledge as a product. Once you have aproduct you can sell your packaged time again and again.
2. Mistakes Are Gifts Mistakes are nothing more than "Learning Opportunities". The best way to learn more and grow more is to make more mistakes. Mistakes are unavoidable when you're learning so adopt a ready, fire, aim approach to decisions and learn as you take action. If it doesn't work you can easily make another decision to put things right again.
3. Know When To Stop Be prepared to stop what you're doing. Take stock and try something different. Don't let pride, fear of ridicule or ego get in the way of good judgement. When a mission is over, learn from it and move on.
4. Use Your Levers Do the little things that make the biggest difference. Aim for maximum impact with minimum effort. Focus will help but there are other forms of leverage too. Here are just two.
OPT - Other People's Time. Don't be afraid to ask for help. You don't have to do it all yourself. Use your network. Ask and you shall receive. Give and you shall get.
Recycle - Learn to recognise value in everything you do. Turn your ezine into a book and sell it. Write your words of wisdom down and share them.
5. Don't Be Busy - Be Effective Don't waste your hours simply being "busy". Being busy does not cause you to be wealthy. So don't be busy - be effective. Remember the 80:20 rule. Typically 20 per cent of the things you do will be responsible for 80 per cent of the results you get. So focus on the 20 per cent that gets the result. 6. Always Look For The Easy Route If there's an easy way to do something and a hard way - take the easy way first. I call this "inspired laziness"
7. Measure Progress By What You Reap The only truth is the result. Doing lots of things is not the same as achieving lots of things. Measure progress by your outcomes not your inputs. 4 Out Of 5 Small Businesses Go Bust Inside 5 Years! Finally - A Guaranteed Way To Make Sure You're Not One Of Them... http://www.leanmarketing.co.uk/toolbooks
MORE RESOURCES:
Author Reginald Beal Returns HomeWebster Kirkwood Times, MO - 21 hours agoWhile his father taught him to uphold justice, his mother showed him the value of education, Beal said. The entrepreneur turned author retains a lifelong ... |
Au pair not always all perfectConnecticut Post, CT - 14 hours agoMoraes, a Monroe mother of two who's lived in several countries, has taken under her wing a slew of au pairs she met through Black Rock Congregational ... |
Smartphones place the Internet in more handsSan Antonio Express, TX - Oct 9, 2008“I used to carry a laptop everywhere I went,” says the social media entrepreneur. “I can now travel much lighter because I don’t carry it with me everywhere ... |
Home is where the hard work isCalgary Herald, Canada - Sep 29, 2008The Calgary mother of two had just launched her web-based business Mom Knows Best Natural Solutions (momknowsbest.ca) early last year when health concerns ... |
Bonnier Corp. Acquires Working Mother MediaMarketWatch - Sep 25, 2008"Bonnier is the perfect home for Working Mother and our membership organizations. We look forward to building our products and fulfilling our mission as ... |
Plumas County news on-linePlumas County Newspapers, CA - Oct 7, 2008Craig spent most of his work life as an entrepreneur and small business owner. He and his wife Wendy owned two Chubby's Restaurants, one in Benicia and one ... |
Bus(y)iness moms stay in the loopWrightstown Post Gazette, WI - Oct 5, 2008Any woman who's been there knows that tending to home, hearth and offspring is largely a lonely affair. For work-at-home moms — entrepreneurs who run a ... |
work at home mother mom entrepreneur - Google News
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